Where will our 'more' society end up? In
a world that is moving from a production-based market economy to
a consumer-based free market economy, our society has in no time
changed from a place where there is 'never enough' to one in which
there is 'too much'.
Our societal 'garbage problem' has been around
for a long time, but it is clear that it is now a problem which
cannot be ignored. It is necessary for not only society in general,
but individual companies to begin to take responsibility for making
serious attempts to tackle the current problems. It is surely impossible
to avoid the responsibility for firms in the 21st Century to have
a strong resolve in working towards and understanding the current
problems, and maintaining high principles.
The earth's resources do not lie in inexhaustible
supply. Many are built up over the earth in mountains of garbage.
This is testament to how the world of the 20th Century used up more
resources than we needed to. However, if the people of the earth
take pity on its environment, and if the voices that are crying
about the 'garbage problem' can be turned around to consider 'giving
life to things', today's garbage can become a 'great resource'.
As companies and organizations that have
moved on from the 20th to the 21st Centuries, we must take on this
responsibility, and must not pass on the burden of such a poor heritage
to the rising generation. There is no way to remove these burdens
but by working and studying together to this end. We believe that
this can lead to us being able to hand over a bright and rich heritage
to those who follow us. Our companies and organizations must hold
on to the 'romance' of the 'great heritage' that we are building
for our children, and we see it as our mission to continue to send
this message to all in our society and throughout the world.